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The Business Shot List.
40 photos and videos every business should have in its content library. Check off what you already have, and circle what you need next.
- 7 categories: people, process, product, place, personality, details, and social proof
- Photo, video, or both, labeled for every shot
- The ELEVEN framework: get more than one use from every shot
- Caption basics, a pre-shoot checklist, and a page to plan your next session
The ELEVEN framework.
One shot. More than one purpose. Check what each photo or video can do for you.
Emotion
Make people feel something.
Learn
Give people something to learn.
Entertain
Give people a reason to watch.
Value
Show why what you do matters.
Evidence
Give people a reason to believe you.
Now
Give people a reason to act.
Put it into practice One shot. Six angles.Start with any type of content, like a product feature, a customer interaction, or a team portrait, and look at it through each ELEVEN element. Same type of shot, six ways to connect with your audience.
Want us to capture it for you? See packages. Want help putting it to work? Ask about GUIDE, PUBLISH, and AMPLIFY.